about.
Alice Tapper is the founder of GFY, a recognised financial campaigner and expert with a background in behavioural economics and a certification as a debt advisor from CMA. Seven years ago, she launched GFY as a much-needed space for open conversation about work and money. Today, it serves as a community for over 100,000 people.
In 2019, Alice launched the #regulatebuynowpaylater campaign, which played a pivotal role in the FCA's decision to bring BNPL (Buy Now Pay Later) products under their oversight.
Her contributions to the financial sector have been acknowledged through awards like the Blogosphere Business and Finance Creator of the Year 2023 and the Marie Claire Future Shaper Award in 2019.
A regular voice on BBC Morning Live, Alice also contributes to Glamour magazine and occasionally writes articles for publications such as The Times and The Daily Telegraph.
In 2022, Alice joined the Living Wage Foundation’s ‘Living Pension’ Steering group.
work together.
In addition to running GoFundYourself™️, Alice often works with financial service firms on a consultancy basis. Sometimes this is helping out with a PR campaign, sometimes it’s advising them on how to drive financial inclusion, literacy and positive outcomes for their customers.
Every month Alice works with one or two employers to deliver financial wellbeing workshops and content for their staff. These can be virtual or remote.
financial wellbeing
workshops
+ programmes
brand partnerships
consultancy
brand Partnerships with GFY
Proud to have worked with:
need someone to talk about money (without sending the room to sleep 😴)?
Alice regularly leads financial wellbeing workshops and presents at conferences, corporate engagements, and universities. From authoring a bestselling financial guidebook to being recognised as the UK’s number 1 ‘finfluencer’ (a term she very reluctantly accepts)/financial creator, Alice has a unique skill in being able to transform typically dry topics into something inspiring and actionable. She is also skilled at delivering content sensitive to different financial circumstances, experiences and contexts. As the cost of living crisis deepens, good quality and sensitively delivered financial content has never been more important
“It was very accessible across all staff roles, even as a chartered accountant I learnt a lot, while being light-hearted at the same time. I'm already planning my first wine-filled, candlelit financial date”
“The event was fantastic. It was relevant and covered something for everyone, no matter what age you were. Alice was a great speaker and was very clear and concise.”
recognition.
fINANCIAL AND BUSINESS CREATOR OF THE YEAR 2022
